Digital marketing is an everchanging industry. An example of this, is Google, who changes its algorithms over 500 times a year. Moreover, Google and other tech giants are introducing new gadgets and new communication channels all the time and 2019 will be no different. Thus, as the new year begins, I thought I would highlight what trends will and should influence how we market online.
Voice Search Results – We’ve spent the last decade understanding how our written search queries are met with search results but moving forward our focus will be on voice. Industry experts predict that by 2020, 50% of searches will be conducted by voice. This will have a huge impact on how marketers deliver and format content if they want to continually reach their clients.
Quality Content & Video – I’m happy to report that quality content remains to be a pillar of any digital strategy. This will help increase online traffic and increase confidence in your brand. It is worth noting that video is taking the lead in how that information is being delivered, so be sure that you consider the ‘what’ and ‘how’ you communicate to your clients to ensure optimal engagement.
Influencer Marketing – More than ever ‘influencers’ are having a huge impact on what brands are adopted and how companies sell to their target base. No longer can companies tell their clients what makes them the best, rather they need to lean on client reviews, testimonials and influencers to help spread their message. These tactics will help companies build authority and trust within their client base and in turn, positively affect their bottom-line.
Forecasting trends and planning accordingly with your digital marketing strategy will help ensure you remain ahead of your competitors and meet your business goals both in the short and long term.
P.S Due to the brevity of this article, I had to limit the trends I feel are most important but the list is much longer. The more you know about what's coming, the better off you will be!