Twitter Inc (NYSE:TWTR) is trading at $17.10, but Twitter stock has dropped more than 24% since the start of 2016. It is hardly a consolation to investors that TWTR stock was trading over $50.00 per share just last May in a year when the U.S. tech sector was one of the best performers. Within six months, Twitter stock has lost more than 60% of its value.
Working in the digital space for years now, I have seen a tremendous paradigm shift for how marketers leverage social media. The list of channels a marketer needs to take is ever increasing, including YouTube, Blogs, directories, community forums, and Social Media platforms. Despite the industry, clientele, or audience your company wishes to attract and engage with, you need to be apart of the social media world; and yes, I appreciate it is a love hate relationship. Adoption, engagement and frequency will help your company see an ROI from social media, like many companies already have.