digital marketing

Social Media - The 3 W's

Working in the digital space for years now, I have seen a tremendous paradigm shift for how marketers leverage social media. The list of channels a marketer needs to take is ever increasing, including YouTube, Blogs, directories, community forums, and Social Media platforms. Despite the industry, clientele, or audience your company wishes to attract and engage with, you need to be apart of the social media world; and yes, I appreciate it is a love hate relationship. Adoption, engagement and frequency will help your company see an ROI from social media, like many companies already have.

How to Choose the Right Digital Partner

I may not always choose the right partner in my personal life, but I have come to understand some basic principles to help others choose the right digital partner. What makes this decision tricky is that it is a new, complex field, ever-changing, and to top it off, a crowded marketplace with an unlimited number of options.